CLIENT: VOLVO | YEAR: 2024 | TYPE: EXPERIENCE DESIGN PITCH

Magic Sky is the market leader in large-span, circular event canopies used for premium events worldwide. Their structures define entire environments – yet their scale makes them difficult to showcase in traditional exhibition settings.

Challenge

How do you communicate the atmosphere, scale, and versatility of a massive canopy system within the limits of a compact trade fair booth?

Static media like photos or models cannot replicate the spatial experience. Full-scale installations, on the other hand, require significant logistics, time, and cost.

Solution

PEDAL designed and developed an interactive VR experience that brings the Magic Sky product universe to life – within a minimal physical footprint.

Built in Unreal Engine 5, the experience allows users to step under a full-scale virtual canopy and seamlessly explore different event scenarios in real time.