From monumental scale to minimal footprint — redefining how event architecture is experienced.
Magic Sky is the market leader in large-span, circular event canopies used for premium events worldwide. Their structures define entire environments – yet their scale makes them difficult to showcase in traditional exhibition settings.
How do you communicate the atmosphere, scale, and versatility of a massive canopy system within the limits of a compact trade fair booth?
Static media like photos or models cannot replicate the spatial experience. Full-scale installations, on the other hand, require significant logistics, time, and cost.
PEDAL designed and developed an interactive VR experience that brings the Magic Sky product universe to life – within a minimal physical footprint.
Built in Unreal Engine 5, the experience allows users to step under a full-scale virtual canopy and seamlessly explore different event scenarios in real time.
Rather than creating a passive visualization, we focused on an interactive and intuitive experience that empowers users to actively explore the product’s potential.
The result is a guided yet flexible experience that balances realism with usability.
The VR installation transforms how Magic Sky presents its product at trade fairs.
Creative Direction & Development: PEDAL
Technology: Unreal Engine 5
Client: Magic Sky GmbH
Year: 2024 / 2025
